Do you have email subscribers who never participate in your community?

This hurts email opens and conversions.

Do you have email subscribers who never participate in your community?

This hurts email opens and conversions.

What would you do with inactive email subscribers that hadn’t been seen in 7 months?

Do you want to wait for a miracle?

Run around for answers?

Venngage had the same problem. They didn’t know how to build an email list.

Then they considered a game-changer.

Inactive users were closed 3% after testing a new method.

Check out what they did first:

Brainstorm webinar topics that were broad enough to interest their target audience yet still relevant to their infographic maker business.
Virality led them to a good topic.
They reframed their product’s worth using this understanding.
They invited and closed inactive users last. They gained customers from inactive users.
Want the numbers?

They reactivated 9% of inactive users.
They also converted 3% into paying consumers.
The result: 9% reactivation and 3% conversion. All from users at risk of brand forgetting.