#1: Does it solve a significant problem for the prospect?

Solving a huge problem in your field will increase your earnings and make you the greatest in your niche.

Find out what your competitor’s biggest issue is.

#2: Does the main promise differ greatly from competitors?

The main promise should be very different from your competitors’.

Ex: If you sell a WordPress course, your main claim is that I will make you a WordPress pro.

#3: Strong Guarantee

If your competitors give a power guarantee, they have good products/services. Understand one thing.

Because you can only offer a guarantee when you know or believe 100% that your product will deliver results, see what your competitors are offering, such as a 7-day, 30-day, or 60-day no-questions-asked guarantee.