Tips for Competitor Analysis:

#1 Point – Hook

Understand the hook in their ads, VSL, sales letters, etc. A hook is something they said in their initial lines or sentences to hook you.

Hooks can be interesting questions, compelling statements, facts and statistics, story hooks, or metaphor/smile hooks. I Can Be Anything

#2: Main Promise

If offering a WordPress course, their main promise. Hope you understand my Primary Promise: I will make you a WordPress pro. You must analyse competitors’ Primary Promises.

#3: Price & Terms

It’s easy to see what competitors are charging, and if you can undercut them and offer more, you’ll beat them at pricing.

#4 Bonuses/Premiums

Are your competitors offering premium bonuses with their primary product? Premiums, incentives, and your primary product make your offer enticing. A customer cannot refuse an attractive offer. Use bonuses to market your products and services.

Think about what your competitors are offering in premiums and bonuses.

#5 Guarantee/Risk Reversal

Finally, do you know that a power guarantee is the best way to build trust and reduce risk with customers/clients?

See what your competitors are giving, such as a 7-day guarantee, 30-day money back guarantee, 60-day no-questions-asked guarantee, etc.