Direct and indirect marketing channels are the two types of marketing channels. The two sorts of marketing are inbound and outbound marketing. In inbound marketing, customers are looking for you (like on Google). Many of the people on the lookout for you are already irritated. Advertisements are tailored to the preferences of consumers.
In outbound marketing, you’re seeking for customers (like on Facebook Ads). Your leads will be chilly, and your adverts will be tailored to who they are rather than what they want. That’s why targeting the right audience with Facebook Ads is considerably more important than utilizing Google Search Ads.
The goal of search ads is self-evident based on the keyword being searched.